SEATTLE, Wash. (AP) — A brew-ha-ha between a small Alaska apparel company and Starbucks over a trademark term the Seattle-based coffee giant says is too closely linked to its own branding.
Starbucks wants the U.S. Patent and Trademark Office to reject an application for the term “Siren’s Brew” by Wasilla-based Mountains & Mermaids.
The Alaska company applied to trademark the term for its products that include the image of a siren or mermaid holding a cup of coffee.
In February, Starbucks applied to trademark “Siren’s Blend” for its coffee products but was denied based on “a likelihood of confusion” with Siren’s Brew.